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A Message From Dr. Antonoff

Years ago, I served as dean of admission and dean of students at a private university. I enjoyed my work tremendously, but the higher I rose as a college administrator, the less time I spent with students. I left the university to become an educational consultant and have a direct impact on the lives of young people. As an educational consultant, I can share knowledge that I have accumulated over several decades of visiting schools and meeting with administrators, faculty, and students. I am able to connect what I know about institutions and the admission process with the needs of my clients and their families.

I believe there are fine schools and colleges for everyone. I like providing clients with options that they may have overlooked or never considered. I like solving the puzzle of what will best fit an individual student’s abilities, talents, and interests. Where can he be admitted? Where can she shine? What can I say that will give the student the confidence to move forward with enthusiasm?

Educational planning is not a matter of absolutes and easy answers. It requires good judgment and the thoughtful weighing of alternatives. I don’t make decisions for my clients. I do share insights and perspective gained from my experience and familiarity with the process so that students and their families can move beyond misperceptions and make choices based on fact, logic, and reason. The process may be arduous and sometimes stressful, but it’s worth every moment when young people find themselves at a good-fit school—enthusiastic about learning, excited about relating to new peers, professors, and environments, and reaching their true potential intellectually, socially, and emotionally.