Privacy Policy
Last updated: July 30, 2026
Schoolbuff.com is owned and operated by Antonoff Associates, Inc. (“Schoolbuff,” “we,” “us,” or “our”). This Privacy Policy explains the information we collect through schoolbuff.com, how we use and share it, and the choices available to students, parents, advisors, clients, and other website visitors.
Information We Collect
We collect information that visitors and clients voluntarily provide when they:
- Contact us
- Complete a survey, questionnaire, or client form
- Request information
- Purchase a resource
- Participate in college-planning or advising services
- Ask that survey results be shared with another person
Depending on the form or service being used, the information collected may include:
- Name
- Email address
- Telephone number
- Mailing address
- Date of birth
- Current school and graduation information
- Academic history, interests, activities, experiences, goals, and preferences
- Information about parents, guardians, or other family members
- Responses to student surveys, parent questionnaires, and client forms
- Questions, comments, and other information entered into open-text fields
- Email addresses provided for parents, counselors, advisors, or other people designated to receive survey results
- Purchase and transaction information
Schoolbuff’s general College Match Self-Surveys do not request a student’s date of birth or home address. More detailed forms used in connection with individual college-planning or advising services, including the Client Data Form, may request this information.
Please provide another person’s email address or personal information only when you have permission or another appropriate reason to do so.
Information Collected Automatically
When someone visits schoolbuff.com, the website and its service providers may automatically process limited technical and usage information, including:
- Browser and device information
- Pages visited and website interactions
- Dates and times of visits
- Referring websites or traffic sources
- General or approximate geographic information
- Internet Protocol address information
- Information collected through cookies and similar technologies
Schoolbuff has configured its online forms so that new form submissions do not store the submitter’s IP address within the form entry.
However, the website host, security providers, analytics providers, and other technology providers may temporarily process IP addresses as part of their ordinary website operations, security practices, and technical services.
How We Use Information
We may use the information collected through schoolbuff.com to:
- Provide college-planning resources, surveys, and advising services
- Generate and deliver survey or assessment results
- Send results to recipients designated by the person completing the form
- Prepare for and provide individual college-advising services
- Respond to questions, messages, and requests
- Communicate with students, parents, counselors, advisors, and clients
- Process purchases and provide requested products or resources
- Operate, maintain, and improve the website
- Understand general website traffic and usage
- Protect the website and its users from security threats, misuse, or fraud
- Maintain business and service records
- Comply with applicable legal obligations
Schoolbuff does not intentionally use student survey responses for behavioral advertising.
Google Analytics and Cookies
Schoolbuff uses Google Analytics to help us understand how visitors use the website. Google Analytics may collect information such as:
- Pages visited
- General traffic and usage patterns
- Browser and device information
- Referring websites or traffic sources
- Approximate geographic information
- Interactions with the website
Schoolbuff does not intentionally send student names, email addresses, survey responses, questionnaire responses, or information entered into form fields to Google Analytics.
Schoolbuff uses Google Analytics to understand general website usage. Schoolbuff is implementing cookie-consent controls that will allow visitors to accept or decline optional analytics cookies.
Information processed by Google is also subject to Google’s own privacy practices.
How We Share Information
Schoolbuff may share personal information when reasonably necessary with:
- Schoolbuff advisors, employees, and authorized contractors who need the information to provide requested services
- Website hosting, email, form-processing, backup, security, and technology providers
- Google Analytics for general website measurement, subject to the visitor’s cookie choices
- Payment processors used to complete purchases
- Parents, counselors, advisors, or other recipients specifically designated by the person submitting the information
- Government agencies, courts, or other parties when disclosure is required by law
- A successor organization in connection with a merger, sale, restructuring, or transfer of the business
Service providers may process information as needed to provide services to Schoolbuff.
Schoolbuff does not sell personal information or share personal information for cross-context behavioral advertising.
Purchases and Payment Processing
When a visitor purchases a resource through schoolbuff.com, payment and transaction information are processed by a third-party payment provider. Schoolbuff does not store complete credit-card numbers on its website. Payment information is subject to the privacy and security practices of the payment provider used to complete the transaction.
Students and Children’s Privacy
Schoolbuff is designed primarily for college-bound students, parents, counselors, and college-planning professionals. The website is not directed to children under the age of 13.
Children under 13 should not submit personal information through schoolbuff.com without the involvement and permission of a parent or legal guardian.
If Schoolbuff learns that personal information has been submitted directly by a child under 13 without appropriate parental involvement or consent, a parent or legal guardian may contact Schoolbuff to request that the information be reviewed or deleted.
Data Retention
Schoolbuff does not currently apply an automatic deletion schedule to survey submissions, questionnaires, client forms, contact-form entries, purchase records, or other information submitted through the website.
This information may be retained indefinitely unless:
- Schoolbuff determines that it should be deleted
- The person associated with the information requests deletion and Schoolbuff determines that the request should or must be honored
- Deletion is required by applicable law
Information may also remain in website, email, or system backups for additional periods of time.
Information Security
Schoolbuff uses reasonable administrative and technical safeguards intended to protect information submitted through the website.
Access to submitted information is limited to people and service providers who need it for legitimate business, advising, or technical purposes.
However, no website, email transmission, or electronic storage system can be guaranteed to be completely secure. Visitors should avoid entering unnecessary sensitive information into open comment or message fields.
Privacy Questions and Requests
Students, parents, and other individuals may contact Schoolbuff with questions about personal information submitted through the website. They may also request that their information be reviewed, corrected, or deleted.
Schoolbuff may need to verify the identity and authority of the person making the request before providing access to information or making a change.
A parent or legal guardian may contact Schoolbuff regarding information associated with their minor child.
Requests will be reviewed and addressed based on the circumstances of the request and any applicable legal requirements.
Privacy questions and requests may be directed to:
Email: [email protected]
Third-Party Websites and Services
Schoolbuff.com may contain links to colleges, publications, videos, podcasts, payment providers, and other third-party websites or services.
Schoolbuff does not control the privacy, security, or information practices of those third parties. Visitors should review the privacy policies of any outside website or service they choose to use.
Changes to This Privacy Policy
Schoolbuff may update this Privacy Policy when its services, technology, or information practices change.
Any revised policy will be posted on this page with an updated effective date. Material changes may also be communicated through an additional notice on the website.
Contact Us
Questions, concerns, or requests regarding this Privacy Policy may be directed to:
Antonoff Associates, Inc.
Schoolbuff.com
Email: [email protected]